Brazil has enacted the Minors’ Online Safety Law (ECA Digital – Law No. 15,211/2025), a new regulatory framework establishing specific rules for the protection of children and adolescents in the digital environment. The legislation enters into force in March 2026 and is expected to affect a broad range of technology companies, including social media networks, mobile applications, video games, digital platforms, and content providers.
Inspired by international regulatory trends, the ECA Digital extends to the online environment the rights already guaranteed under Brazil's Child and Adolescent Statute (ECA), requiring digital products and services to incorporate child protection measures by design. Key topics addressed by the law include user age assurance, the implementation of parental controls, the prevention of minors' exposure to harmful content, and strengthened personal data protection.
The new legislation also imposes significant obligations on social media networks and platforms that enable user interaction, including mechanisms to prevent or mitigate access to content related to violence, sexual exploitation, gambling, cyberbullying, and other risks deemed harmful to the development of children and adolescents.
In addition, the law restricts advertising practices directed at children and teenagers, reinforces the need for risk assessments, and establishes significant penalties for companies that fail to comply with its provisions, including potentially substantial fines.
Given the breadth of the new requirements and the challenges associated with implementation, the ECA Digital is expected to become one of the most important regulatory topics for companies operating in Brazil’s digital ecosystem in the coming years.
Download the comprehensive guide prepared by tour team to understand the key impacts of the new legislation and the measures required for compliance.
